Holidays
15 Digital Marketing Holiday Templates for Restaurants
Give your holiday marketing some extra special treatment with one of the following templates.
Over the holidays in 2023, 63% of adults said they were planning on visiting a restaurant. There are many ways that you can capture a diner’s attention to make your restaurant the one they visit, especially through digital marketing. Whether they’re seeing a halloween promo offer on your Instagram as a potential new customer, receiving a Thanksgiving catering email, or getting an SMS message about Holiday merch, marketing is incredibly important to keep your restaurant top of mind. Below you’ll find email, SMS, and social media templates you can use for your holiday digital marketing efforts to turn prospective customers into loyal fans.
Email Templates:
Email is a great tool to get the word out about new specials or happenings at your restaurant. Sending out holiday-specific emails about Thanksgiving catering, merchandise they could buy as gifts, or special reservations will boost the amount of revenue you bring in for the holidays. See below for some email template copy you can use for special holiday promos.
Read more: A Beginner’s Guide to Restaurant Email Marketing
1. Halloween Promotions
Subject Line: | Check out our Halloween specials |
Email Header: | Halloween specials are here |
Email Body: | From to-die-for drinks to scary-good desserts and more, come and try our newest seasonal items. |
CTA: | See the specials |
2. Thanksgiving Catering
Subject Line: | We’re here to cater your Thanksgiving |
Email Header: | Need catering this Thanksgiving? |
Email Body: | <Restaurant Name> has you covered. Just place an order directly through our website, and we’ll take it from there. Order pick-up date: X Pricing: $X |
CTA: | Place your order |
3. Thanksgiving Reservations
Subject Line: | Have you booked your Thanksgiving reservation yet? |
Email Header: | Thanksgiving reservations are open! |
Email Body: | And they go fast. Book while you can directly through our website. (Here’s to your best Thanksgiving yet.) |
CTA: | Book a reservation |
4. Holiday Gift Cards
Subject Line: | Need a holiday gift? Give a gift card! |
Email Header: | Looking for the perfect gift? |
Email Body: | That’s where our gift cards come in. Select the amount of your choosing, then spread the <Restaurant Name> joy. |
CTA: | Shop gift cards |
5. Holiday Merch
Subject Line: | Need a holiday gift? We sell merch! |
Email Header: | Give the gift of <Restaurant Name> |
Email Body: | If you’re looking for the perfect holiday gift, we’ve got you covered. Shop <Restaurant Name> t-shirts, hats, cookbooks and more — all available on our website. |
CTA: | Shop now |
6. Holiday Events
Subject Line: | Host your holiday event at <Restaurant Name> |
Email Header: | Throwing a party this season? |
Email Body: | We host private events at <Restaurant Name> and would love to help with yours. Just submit an inquiry through our website, and we’ll be in touch to talk details. |
CTA: | Submit an inquiry |
SMS Templates:
More than 57% of consumers want to receive SMS marketing so they can stay on top of special deals and promotions from their favorite brands. Once you set up SMS marketing, you can send texts to customers about Halloween promotions, special Thanksgiving menus, and unique holiday event offerings.
Read more: How Restaurants Can Use SMS Marketing to Drive Repeat Diners
1. Halloween Promotions
Happy almost-Halloween! Check out our special Halloween menu here: <LINK> |
2. Thanksgiving Catering
Have you placed your Thanksgiving catering order yet? Get started here: <LINK> |
3. Thanksgiving Reservations
Thanksgiving reservations are open! Book yours here: <LINK> |
4. Holiday Gift Cards
Looking for the perfect holiday gift? We offer gift cards! Get yours here: <LINK> |
5. Holiday Merch
Looking for the perfect holiday gift? We sell our own merch! Shop here: <LINK> |
6. Holiday Events
Planning a holiday party? We host private events! Fill out an inquiry form here: <LINK> |
PRODUCT
Email Marketing for Restaurants
Want to build guest relationships with marketing automation? Trigger emails based on diner behavior to drive repeat revenue.
Social Templates:
We know that social media is an important piece of a restaurant’s brand, as 37% of people find new restaurants on social media platforms. Keep your social media handles up to date by tying back what you’re doing in the restaurant to what’s being shown on social media. Here are three templates you can use to showcase your restaurant’s holiday plans.
Read more: Social Media Marketing for Restaurants: 10 Keys to Success
Your Holiday-Ready Toolkit
Better holiday planning means bigger holiday earnings. Make this season your most successful one yet.
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