Marketing
See How Modern Diners Are Finding New Restaurants
May 17, 2023
How U.S. diners are using the internet to discover their new favorite places to eat.
BentoBox is proud to present the 2023 Diner Journey Report, an investigation of how today’s diners are using the internet to find their new favorite restaurants.
Click here to see the 2023 Diner Journey Report
This report, which uses survey data from more than 2,000 U.S. diners, explores how personal recommendations, search engines, social media, and restaurant website shape diner discovery. Some of the key insights contained include:
Digital front doors make a difference. 86% of diners use online research to find new restaurants, and diners rely on online resources almost as much as personal recommendations.
Third-party reservation platforms don’t drive diner discovery. 46% of diners never use reservation platforms to find new restaurants, compared with just 22% for food delivery platforms and 13% for review sites.
Crafting a website with the right details is key. 75% of diners stated that they are more likely to choose a restaurant with a high-quality website over a restaurant with a bad website.
Check out the 2023 Diner Journey Report, powered by BentoBox.
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