Señor Burrito Company Drives 150% More Online Orders With BentoBox & Clover
How a combined website and POS is helping one food truck operator grow, streamline operations, and keep more of their revenue from online orders.
- Cuisine type:
- Tomball, TX
Tomball, TX, a small town located about a half-hour north of Houston, is home to 403 EATS: a family-friendly outdoor food court featuring six permanent food trucks. It is there that, since its founding in 2019, Señor Burrito Company has served some of the community’s tastiest Mexican food.
In early 2022, owner Mike Mireles decided that with plans underway to expand to a second location — a standalone restaurant in Spring, TX — it was time for Señor Burrito to level up its online presence while also switching to a best-in-class point-of-sale system.
Mireles chose the integrated BentoBox & Clover to combine his website, online ordering system, and on-site POS in one package.
More orders than third-party marketplaces
Saved per online order
Lower prices on website than DoorDash
Since then, 60% of Señor Burrito’s online orders have come through their website, designed and published on BentoBox, compared to 40% from third-party platforms. Manager John Gonzalez thinks the website drives more business than marketplaces because BentoBox’s online ordering fees are lower.
“When you place an order on the website, no matter how big, BentoBox only charges $1 per transaction.”
Restaurants can either absorb the transaction fee themselves or pass it along to their customers — which in Señor Burrito’s case still resulted in a lower overall cost to customers due to the more favorable fee structure of direct ordering.
“Uber and DoorDash take 15% of the total order,” Gonzalez says. “To compensate for the commission, I have to price our items 10% higher on those platforms, and the whole order ends up being much more expensive. That’s why we get more orders through BentoBox: even if people find us on DoorDash, some of them head to the website and see the same items for less.”
With BentoBox and Clover, every order from Señor Burrito’s website flows to their POS system in real time.
“When a customer orders from the website, there’s no tablet involved — the ticket just prints out from our POS. We can see that it’s an order from BentoBox, when they need it, the person’s name, their contact info. Everything we need.”
John’s favorite part of the BentoBox & Clover integration is the ease of updating the online ordering page, which he does three or four times a week as he builds out the second location’s menu.
“When I update anything on Clover — the photos, the descriptions, the prices — it automatically updates on the website’s online ordering section. It’s quite easy.
“And customer service is really good too,” reports Gonzalez. “If I send an email they answer immediately or make a call for us and resolve everything easily.”
All told, Señor Burrito Company’s direct ordering channel through BentoBox saves them nearly $6 per order and plugs into one streamlined ticketing system, making life easy inside the food truck. Not to mention a great-looking website.
“BentoBox & Clover together are much easier than any other platform we’ve had,” says Gonzalez. And with a second location soon to be up and running — Señor Burrito’s first storefront — he’ll take all the ease he can get.
BentoBox & Clover together are much easier than any other platform we’ve had. When a customer orders from the website, there’s no tablet involved — the ticket just prints out from our POS.