Case Studies
Little Tart Bakeshop Brings Neighborhood Charm Online
As the popular Atlanta bakery gained national recognition, it needed a website specifically built for restaurants to extend hospitality.
- Cuisine type:
- Bakery
- Locations:
- 6
- Founded:
- 2010
- City:
- Atlanta, GA
Little Tart Bakeshop in Atlanta, GA, started as a farmers market but grew quickly, opening its first brick and mortar one year later and its second location three years after that. Baker and owner Sarah O'Brien gained national attention from the James Beard Foundation, Star Chefs and Eater, increasing Little Tart’s social media following.
But the more its social media presence grew, the more Little Tart realized the limitations of social media as a communications and operations tool. It needed to supplement its social presence with a website that clearly disseminated information. A single source of truth containing everything guests need to know.
In 2017, Little Tart made the switch from Squarespace to BentoBox — a platform built specifically for restaurants. Since then, its digital presence has flourished.
$350k
direct online revenue (total)
$42k
direct online revenue (2021 holidays)
500
inquiry forms submitted
When it was smaller, Little Tart could keep guests informed through in-person communication, social media and a limited website — but as it grew, so did the disconnect between those channels. BentoBox provided the tools it needed to bridge those gaps, such as pop-up alerts on the homepage and inquiry forms for guests to ask questions.
Click here to read the full Little Tart customer story.
After several successful years with a website that met its original needs, Little Tart saw the opportunity to expand into online commerce, selling an assortment of packaged pies, pastries and cookies through its online merchandise store. During the 2021 holiday season, Little Tart drove more than $40k selling online baked goods — but beyond that, it drastically simplified the process of fulfilling holiday orders.
"When you’re running three cafes and managing 60 employees, you don’t want to be thinking about the inventory count on a pie," said Amy Gregg, Little Tart's director of operations. "You need to be focused on what’s in front of you."
Line illustrations and color blocking add a playful stroke to Little Tart's locations page, which provides key information about each store.
Through its online merch store, Little Tart sells an assortment of packaged pies, pastries and cookies — especially during holiday season.
Catering is one of many inquiry forms guests can submit on Little Tart's site. The forms capture structured data, which allows for easy management and follow-ups.
In addition to packaged baked goods, Little Tart uses its merch store to sell apparel that connects with its audience, like this baby onesie.
For its most important messages, Little Tart places pop-up alerts on its homepage, which helps solve one of its original problems pre-BentoBox.
Now that we have this great website setup, we're able to direct all orders through it — which makes the orders so much easier to process.
Amy Gregg
Director of Operations, Little Tart Bakeshop
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