Little Tart Bakeshop Brings Neighborhood Charm Online

Little Tart Bakeshop in Atlanta, GA, started as a farmers market but grew quickly, opening its first brick and mortar one year later and its second location three years after that. Baker and owner Sarah O'Brien gained national attention from the James Beard Foundation, Star Chefs and Eater, increasing Little Tart’s social media following.

But the more its social media presence grew, the more Little Tart realized the limitations of social media as a communications and operations tool. It needed to supplement its social presence with a website that clearly disseminated information. A single source of truth containing everything guests need to know.

In 2017, Little Tart made the switch from Squarespace to BentoBox — a platform built specifically for restaurants. Since then, its digital presence has flourished.

When it was smaller, Little Tart could keep guests informed through in-person communication, social media and a limited website — but as it grew, so did the disconnect between those channels. BentoBox provided the tools it needed to bridge those gaps, such as pop-up alerts on the homepage and inquiry forms for guests to ask questions.


Click here to read the full Little Tart customer story.


After several successful years with a website that met its original needs, Little Tart saw the opportunity to expand into online commerce, selling an assortment of packaged pies, pastries and cookies through its online merchandise store. During the 2021 holiday season, Little Tart drove more than $40k selling online baked goods — but beyond that, it drastically simplified the process of fulfilling holiday orders.

"When you’re running three cafes and managing 60 employees, you don’t want to be thinking about the inventory count on a pie," said Amy Gregg, Little Tart's director of operations. "You need to be focused on what’s in front of you."