Case Studies
Lewis Barbecue Updates Daily with Easy Restaurant CMS and Customer Support
How Charleston’s favorite spot for Texas BBQ manages its digital front door.
- Cuisine type:
- Texas BBQ
- Locations:
- 3
- Founded:
- 2015
- City:
- Charleston, SC
Products Used:
In Charleston, SC, Texas-style BBQ has a name: Lewis Barbecue. The restaurant group was founded in 2015 by John Lewis, a pitmaster from El Paso who built a devoted following in Denver and Austin before introducing the Holy City to the fruits of his native state.
Ever since the first location opened in Charleston — followed in 2022 by a second location in Greenville, SC and Tex-Mex spot Rancho Lewis in Charleston — Lewis Barbecue has become an institution in the Lowcountry.
The home page features a full-bleed video playing underneath the Lewis Barbecue logo.
Noah Singerman is the Director of Operations at Lewis Barbecue, where he manages everything from hiring to overseeing the GMs to plunging the occasional toilet. “Anything required to make the restaurant go, that’s my job,” he says.
Singerman joined the team in 2021 after working for a different restaurant group across town. Right away, he noticed that the BentoBox Marketing & Commerce platform was intuitive to learn.
“BentoBox was so much more user-friendly than the CMS I was used to at that point,” Singerman reports.
BentoBox has the best support team in the business.
Noah Singerman
Director of Operations, Lewis Barbecue
Ease of use is important given that Singerman interacts with BentoBox daily. “We change the website every day,” he says. Either he or one of the location managers will log into the platform and update their restaurant’s daily specials.
“We have saved templates in there. It’s very easy for the managers to just go in, hit publish, and update the site,” Singerman says. “I think that’s a really good thing. People look at our website and notice the daily specials, the up-to-date beer list. I think it’s something that shows customers we’re on top of things.”
Read More: Lewis Barbecue Brings High-Touch Hospitality to Texas BBQ
Lewis Barbecue also makes use of promotional overlays, which is a big revenue driver when there’s a special item being sold through the store.
“Around Thanksgiving, we sell over 400 turkey breast kits from the Charleston location alone. So that’s an overlay we put up starting in October, and it helps us drive that business.”
A website overlay promoting a take-home package in partnership with a local producer.
While anyone on the team is usually able to push any updates directly in BentoBox, there are times when Singerman encourages his staff to simply reach out to BentoBox support, who he calls “the best support in the business.”
“There was a time we had to add an UberEats widget to Greenville, but not to Charleston,” Singerman recalls. “And I know my way around BentoBox. But I’ve found the support team so quick and responsive that it’s just easier for me to reach out to them with requests like that. And then I know it’s done correctly.”
At Charleston’s favorite spot for Texas BBQ, BentoBox keeps the digital front door up-to-date without complicating the process.
“These days, every restaurant needs to be tech-savvy,” Singerman says. “But I wouldn’t consider us overly techy as a company. Mostly we just want to represent ourselves well, get search traffic, and provide our guests updated information. BentoBox is by far the easiest way to do that.”
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