Case Studies
How Goddess and the Baker Doubled Online Catering Revenue
How one multi-location restaurant group increased revenue and efficiency by managing their catering operation on BentoBox.
- Cuisine type:
- Café & Bakery
- Locations:
- 6
- Founded:
- 2015
- City:
- Chicago, IL
Products Used:
Since 2015, Goddess and the Baker has been downtown Chicago’s favorite place for a morning coffee or mid-day snack.
At five locations in and around the Loop (and one up north near Milwaukee), Goddess and the Baker offers an inventive combination of café cuisine and bold design. “You can come for breakfast, lunch, an afternoon treat — even have a business meeting,” says founder and partner Tamar Mizrahi of her unique restaurants.
In 2019, Mizrahi designed and launched Goddess and the Baker’s website on BentoBox. When COVID hit a few months later, Goddess and the Baker was able to drive extra revenue by selling merchandise and gift cards through the site.
It was Goddess and the Baker’s catering business, however, that got the biggest makeover. Previously, the team was doing enough to occupy a Catering Director full time. The process was manual — and labor-intensive.
“She used a program called RCS Catering,” Mizrahi recalls. “All the orders had to be taken through email or the phone, then entered into RCS and sent to each store.”
With the pause in business, Mizrahi was able to explore a modern catering management system: BentoBox’s Pre-Order & Catering.
Multi-location catering results, 2022 vs. ‘23:
+98%
Revenue
+69%
Order Count
+18%
Average Order Value
“Pre-Order & Catering has actually increased our catering volume,” Mizrahi says. “It’s very easy to use. Once we started doing it, we realized we didn’t need a catering director anymore.” The employee was freed to take on other work at the company.
Pre-Order & Catering has actually increased catering. People like that it’s similar to Amazon: they just go in, place their order, and get on with their day.
Tamar Mizrahi
Founder & Partner
Coordinating catering among the company's multiple locations is now much easier.
“The way BentoBox handles orders is amazing,” Mizrahi says. “Basically, we've decentralized it: Each manager is responsible for the catering orders that belong to their store. It’s a way better system for us.” Orders are also more predictable day-to-day, owing to a 48-hour cutoff the team applied to incoming catering orders.
Mizrahi is doubling down on the e-commerce feel by investing in new photography. “It’s very easy to update the website. Our customer-facing stuff is looking better and better. Goes to show how important the pictures are, because we’re getting more and more catering from it.”
With Pre-Order & Catering, Goddess and the Baker is able to manage their multi-location catering operation more efficiently than ever before. According to Mizrahi, customers are big fans.
“I think people like that it’s similar to Amazon,” she says. “They don’t want to wait for a catering director to email them back. They want to go in, click click click, and get on with their day.”
Goddess and the Baker’s catering home page is accessible from a prominent CTA on the sitewide navigation bar.
Customers can view the menu or start their catering order immediately.
Prior to ordering, customers select which Goddess and the Baker location the order will be placed with.
Goddess and the Baker’s catering store offers more than fifty items, all available in a simple e-commerce experience.
Each store manager is responsible for their orders, which can easily be filtered in the BentoBox back end.
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