Marketing
Restaurant Roundup: Best Email Newsletters
February 19, 2018
Inspiration for connecting with your guests online, even when they aren’t on your restaurant website
Email is the fastest and most inexpensive way to keep loyal guests updated on upcoming news. Newsletters make it easy to reach guests who want to stay in the know and learn more about menu specials, promotions, events and more. We’ve rounded up a few of our favorite email newsletters to inspire you to use this powerful tool to connect with your guests online.
BBQ Bus
BBQ Bus & Smokehouse in D.C. uses BentoBox’s email platform to promote their special catering offering to subscribers. The Playoff Pacs they advertised in their previous newsletter included different platters of wings, ribs, pulled pork and more - all of which were available on their online catering store. This newsletter gave guests a look into what they could order to entertain during the NFL playoff season, while also driving catering revenue.
west~bourne
Newly opened west~bourne released their first newsletter through the BentoBox email platform to introduce their New York restaurant and connect with the neighborhood. The announcement details west~bourne’s involvement with The Door, a non-profit that funds hospitality job training for youth in the local community. west~bourne uses their newsletter as a way to encourage subscribers to get involved with this initiative by taking them to their new website, where they can learn more about the restaurant’s philosophy.
Hedge Row
Hedge Row in Denver began the new year by debuting its first-ever brunch service. The American bistro utilized email to send their subscribers a save-the-date to build excitement and increase reservations. This granted subscribers special access to an exclusive events page for their brunch launch party. There, guests could check out the new menu and within one click, make brunch reservations.
Chaia
Through BentoBox’s email platform, Chaia's farm-to-taco shop in D.C. updates subscribers about special new menu items. By detailing the delicious and sustainable ingredients behind their new Ginger Beetroot Latte, Chaia is able to get regular guests excited to come in and try the limited-time offering. Through the newsletter, subscribers then have the option to visit the Chaia site, order food online, or visit the online catering store to place a large group order.
Backstreet Cafe
Following the holiday season, Backstreet Cafe in Houston announced the return of their weekly Garden Parties and invited subscribers to their upcoming Blind Wine Tasting Garden Party. They used the announcement to drive traffic to their events page, where guests can learn more about the special night of drinks and tapas. By doing this, Backstreet Cafe ensures a larger turnout for their events, while also driving ticket sales to the Blind Wine Tasting and future Garden Parties.
Zaytinya
After launching their new website, Zaytinya in Washington, D.C. reached out to let their subscribers know about their new look. They used email as a way to introduce Zaytinya.com's new features including simple reservation-making, easy-to-read menus, and a place to keep guests in the know about restaurant happenings. By announcing their restaurant website redesign through email, Zaytinya is able to drive curious guests to their page and increase their online traffic.
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